The Ford Focus has long been considered the best small family hatchback on the road today - as mentioned yesterday in our report on the new Chevrolet Cruze.
However, over the years if there has been one car which can genuinely claim to challenge the Ford Focus in terms of on-road handling, responsiveness and driving fun it is the Mazda3 hatchback.
Mazda uses the term 'zoom zoom' to describe its philosophy and lightweight, agile models such as the Mazda MX-5 sports car highlight where its priorities are.
A new 2011 Ford Focus left the old Mazda3 a little behind, not just in terms of styling but in the case of equipment and even performance on the road.
But this could all change with a new, revamped 2012 Mazda3 complete with revised styling a more premium interior and plenty of extra equipment.
The new Mazda3 is more aerodynamic than before and boasts some good diesel engines, including the most powerful available in the small hatchback segment, the 2.3-litre diesel.
This should get people's attention and for a short time only, new Mazda3 prices will start from ?13,495 - ?500 lower than entry-level Ford Focus prices.
The extra ?500 is good, but even more impressive is the fact the new Mazda3 price of ?13,495 is for a 1.6-litre TS model. This is not an entry-level model, instead it is a mid-range specification with air conditioning, climate control and a radio/CD player as standard.
Compared to the Ford Focus Studio, the entry-level mode, this represents more equipment at a lower price and while the low Mazda3 prices are temporary, it could give the Mazda3 the edge in the lucrative 12-plate market when the new registration plates are introduced in March.
When you compare Ford Focus prices with those of the new Mazda3 (which starts from ?14,995 without the discount) the Blue Oval model remains the pick of the two.
However, for a short period the Mazda3 not only undercuts the Ford Focus prices, but it offers more equipment as well.
As the March plates near, the new 2012 Mazda3 is well worth a look as an affordable and fun-to-drive alternative to the Ford Focus.
Source: http://www.oneswoop.com/research/articles/news/mazda3-discount-targets-ford-focus-6727.aspx
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